LONDON – More than Equal, a global high-performance motorsport programme with a mission to find and develop the first female Formula 1 world champion, today announced the formation of its inaugural Advisory Board. The move represents a major step forward in More than Equal’s growth, bringing together some of the most respected figures across motorsport, sports and performance, media, technology, and business to support and champion its mission.
The new Advisory Board will offer strategic guidance, industry insight, and commercial expertise to help More than Equal scale its impact and deepen its position within the elite motorsport ecosystem.
“We are determined to see a female Formula 1 champion within the next decade. To achieve this, we need the very best people around the table helping us to build, deliver and embed the most performance-led, data-driven programme for female drivers that motorsport has ever seen,” said Tom Stanton, CEO of More than Equal. “This Advisory Board brings unrivalled expertise, and we’re proud to have their support as we reshape the future of motorsport.”
The More than Equal Advisory Board includes:
Andrea Wong – Board Member, Liberty Media; Former President, Sony International Television
Annastiina Hintsa – CEO, Hintsa Performance
Chris Welch – F1 Sponsorship Broker, Investor and Fundraiser
Ellen Lohr – Director Motorsport at AVL RACETECH and Former DTM Driver
Jamie Chadwick – Three-time W Series Champion and Williams F1 Development Driver
Karen Webb Moss – Chair of Aquatics GB and Former Vice President, Image & Marketing Communications, International Olympic Committee
Kate Beavan – Former F1 Director of Hospitality and Experiences
Susie Wolff – Managing Director, F1 Academy
Zak Brown – CEO, McLaren Racing
The Advisory Board will be chaired by David Alfrey, a globally recognised ESG and governance lawyer with deep expertise in sports and corporate sustainability.
Karel Komárek, Co-Founder of More than Equal, and the entrepreneur and philanthropist behind KKCG, commented: “This is about building a system that delivers results. With this Advisory Board, More than Equal has the insight, access, and experience to deliver real change at the highest levels of motorsport.”
David Coulthard, Co-Founder of More than Equal and former Formula 1 driver, added: “Motorsport is about performance, and this initiative is no exception. We are assembling the best minds to help unlock female talent and give them a real pathway to the top. This Advisory Board reflects our commitment to excellence, on and off the track.”