WSK Promotion announces the start of a strategic multi-year partnership with MACAA Entreprenad AB, exclusively for the promotion of its dynamic beverage brand, Boxer Brewing.

The agreement will see Boxer Brewing assume the role of Official Sponsor for the prestigious competitions organized by WSK Promotion, strengthening the link between the adrenaline of racing, youthful energy, and innovation.

A shared vision of performance and excellence

The partnership between WSK Promotion and MACAA Entreprenad AB, through the Boxer Brewing brand, stems from shared fundamental values: the pursuit of excellence, passion for performance, and commitment to a dynamic and international audience. WSK competitions represent the launchpad for future motorsport champions, offering a global stage that perfectly aligns with the ambition and enterprising spirit of Boxer Brewing.

Luca De Donno, WSK Promotion’s CEO, declared:

"We are thrilled to welcome Boxer Brewing into our family. This multi-year partnership is not just a sponsorship agreement, but a true alliance between two entities aiming for the top in their respective sectors. The energy and freshness of the Boxer Brewing brand align perfectly with the electrifying atmosphere and high competitiveness of our races."

Craig Core, Representative of MACAA Entreprenad AB, commented:

"Karting is the foundation of motorsport, an environment where talent is forged and determination is celebrated. We are delighted to associate Boxer Brewing with WSK Promotion, an organization that embodies excellence. We are confident that this multi-year partnership will offer an exceptional platform to connect with a young and passionate audience across Europe and beyond.”

The agreement is effective starting from the 2026 season and promises to bring new energy and excitement to WSK Promotion’s international karting events.