Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes have announced a first of its kind, long-term partnership with Anastasia Beverly Hills, marking the beauty brand’s first-ever entry into the world of motorsport.
In a landmark move, Anastasia Beverly Hills joins the Red Bull Academy Programme in a multi-year partnership to become a Team Partner of both the Red Bull Racing Pepe Jeans and the Visa Cash App Racing Bulls Academy Programmes. This exclusive partnership with the Red Bull Academy Programme is the first standalone Formula 1 Academy partnership for the programme, and will see prominent beauty branding and experiences launched from the 2025 Dutch Grand Prix.
From one industry disruptor to another, Anastasia Beverly Hills identified the Red Bull Academy Programme as the perfect foundation to launch into the world of sport and motorsport, thanks to the Team’s proven commitment to performance, innovation, and supporting the next generation of women in motorsport.
Anastasia Beverly Hills will have prominent branding on Alisha Palmowski’s Red Bull Racing Pepe Jeans Academy Programme challenger, featuring on the rear wing and cockpit. Rafaela Ferreira’s Visa Cash App Racing Bulls Academy Programme car will display the Anastasia Beverly Hills logos on the side chassis and front nose. The 2025 rookie pair will also sport the iconic Anastasia Beverly Hills logo across driver branding and team kit.
The shared values of the Red Bull Academy Programme and Anastasia Beverly Hills allows the partnership to inspire and empower women in motorsport – both on and off the track – with experiential trackside activations across F1 Academy race locations.
Founded in 1997, the California-based cosmetic brand has since grown into a globally renowned beauty authority. Known for setting trends with its groundbreaking brow products, the brand continues to push the industry forward with innovative formulas and a wide range of must-have essentials.
Where speed meets glamour, Red Bull Academy Programme and Anastasia Beverly Hills are redefining the racing landscape – one lap and one brush at a time.
Julia George, Director of Partnerships at Oracle Red Bull Racing, said: “Welcoming Anastasia Beverly Hills to our growing and diverse family of partners is a monumental step for the Red Bull Academy Programme, supporting both the Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes. We’re delighted that one of the fastest-growing beauty brands in the world has entrusted the Red Bull Academy Programme to make its first step into motorsport.”
Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, said: “We are incredibly proud to mark ABH’s first move into motorsport with this long-term partnership across two F1 Academy teams. Motorsport has always been about pushing boundaries, and through this collaboration, we’re excited to support the next generation of talented female drivers, making them feel beautiful and powerful. This is just the beginning of an exciting journey with the Red Bull Academy Programme, and we’re committed to making a lasting impact both on and off the track."